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More Than Social Podcast

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  2. 063: The Truth About Social Media Marketing: Why Email Beats Out All Other Channels

063: The Truth About Social Media Marketing: Why Email Beats Out All Other Channels

Dec 8, 2022

Learn the truth about social media marketing and why email beats out all other channels -- every single time.

Its true social media marketing is important for business growth and online presence, but what if I told you there was a better way? What if you could take your followers and engage them on a completely different level?

Hello, email marketing.

As you'll know by now, if you regularly listen to the More Than Social podcast, I love email marketing. It's by far my favourite marketing tool for connecting with my community.

Email marketing is a great way to connect with your potential and current clients and all of your leads, and it's even more amazing to build that genuine relationship and start to position yourself as the expert you are. 
 
We talk about: 
  • [1:15] Why email marketing is more personal than social media
  • [4:45] Getting a bigger return on investment (ROI) from email marketing
  • [6:25] Targeting your audience on social media vs. email marketing
  • [8:25] Are users more engaged on social media or email marketing? 
  • [10:10] Email marketing vs. sending newsletters

Resources mentioned in this episode:

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