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  2. 084: The Beginner's Guide to Pinterest Marketing with Samantha Lynn

084: The Beginner's Guide to Pinterest Marketing with Samantha Lynn

May 4, 2023

Learn the beginner's guide to Pinterest marketing with my guest, Samantha Lynn. 

Pinterest can be a valuable platform for businesses looking to increase their online presence and drive traffic to their website. 

But how do you leverage the power of Pinterest? And what are some tips you can implement right now to up your Pinterest game? 

Joining me for this conversation is Samantha Lynn, Pinterest Manager and Virtual Assistant, mom of two kiddos, and the industry's go-to for learning about leveraging Pinterest for your business.

Here are some tips for making the most of Pinterest:
  1. Determine if your industry is a good fit: While Pinterest can work well for various industries, it's important to determine if your target audience is active on the platform and if the content you create will resonate with them.
  2. Know your audience: Most Pinterest users skew towards women, with a range of ages and interests. Understanding your target audience and creating content that appeals to them can help increase engagement and drive traffic.
  3. Understand how Pinterest works: Pinterest is a visual search engine, and optimizing your content for search by using relevant keywords in your pins and boards is important.
  4. Pin consistently: Consistency is key on Pinterest. Pinning regularly can help increase engagement and visibility. Aim to pin at least once daily, and consider using a scheduling tool to plan your content.
  5. Drive traffic to your website: While Pinterest can be a valuable platform on its own, the ultimate goal is to drive traffic to your website, free resources, online programs, or social media pages. Always make sure to include a link in your pins. Also, consider creating pins specifically for blog posts or other content on your site.
  6. Use high-quality imagery and graphics: Pinterest is a visual platform, and using high-quality, eye-catching imagery and graphics can help your content stand out and increase engagement. It also helps with ad conversion. 

Are you ready to learn how to leverage the power of Pinterest in your business?
 
We talk about: 
  • [0:00] Intro
  • [1:30] How Sam got into Pinterest Marketing
  • [3:45] Are there specific industries that should be on Pinterest?
  • [5:30] The age and demographics of people who use Pinterest
  • [6:40] How Pinterest works
  • [9:10] How often should you be pinning
  • [10:40] Where to drive your pin content
  • [13:05] The types of imagery to use and when to use it
  • [14:25] Does every pin have to have a URL?
  • [15:10] Two Pinterest metrics to pay attention to
  • [15:40] Sending URLs to landing pages vs. websites 
  • [17:05] How targeted can you get on Pinterest ads
  • [18:00] Are hashtags relevant on Pinterest?
  • [19:25] How to do Pinterest keyword research 
  • [22:40] Sam's one piece of advice for entrepreneurs 
 
Resources mentioned in this episode:

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