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  2. 098: Advanced Marketing Automation Techniques for Success

098: Advanced Marketing Automation Techniques for Success

Aug 10, 2023

Leverage these advanced marketing automation techniques for business success.

In this episode, discover powerful techniques for segmenting your email list, revolutionizing your marketing strategy with targeted engagement and personalization. Plus, learn how to optimize your workflow with plug-ins and tools to boost productivity and efficiency. 

I cover:

How to segment your email list:
Learn practical strategies to categorize and target your email subscribers based on specific criteria, improving engagement and personalization.

Using plug-ins as part of your workflow:
Enhance workflow efficiency by incorporating plug-ins, software, or tools that streamline processes and boost productivity.

Example of a lead magnet workflow:
Get insights into constructing a lead magnet workflow, attracting potential customers with valuable content and nurturing them toward conversion.

Tailoring the customer or client journey to their unique interests: 
Recognize the significance of customizing the journey for each customer, providing personalized experiences that align with their individual preferences and needs.

Prioritizing human connection:
 Emphasize the importance of building authentic relationships with customers, clients, and partners, fostering trust and loyalty through genuine interactions.
 
We talk about: 
  • [0:00] Intro
  • [0:55] How to segment your email list
  • [2:15] Using plug-ins as part of your workflow
  • [3:35] Example of a lead magnet workflow
  • [4:30] Tailoring your client's journey to their unique interests
  • [5:25] Prioritizing human connection

Resources mentioned in this episode:
 
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