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More Than Social Podcast

Nov 30, 2023

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram.

I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and...


Nov 23, 2023

In this episode of the More Than Social podcast, I discuss the importance of A/B testing in maximizing Facebook and Instagram ad results. We get into the concept of A/B testing, and how it involves comparing two versions of an ad to determine which is more effective. 

I further break down how to set up an A/B test,...


Nov 16, 2023

What are the best-advanced ad targeting strategies for greater reach?

In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram.

We focus on how to understand and segment the target audience, the importance of retargeting ads,...


Nov 9, 2023

How do you craft ad copy for maximum ROI?

In this More Than Social Podcast episode, I guide you on how to craft effective Facebook and Instagram ad copy to maximize your return on investment. I discuss common challenges, such as the frustration of ads that don't convert, and give you a strategy to overcome these issues...


Nov 2, 2023

Is it worth it to pay for leads?

In this episode, of the More Than Social Podcast, we explore the question of whether it's worth it to pay for leads in your business. I share my personal journey and discuss the benefits and challenges of investing in paid advertising for lead generation.

Why paid ads
We get into the...